“The Showdown”
Edel Golf
For Edel Golf, I conceptualized, filmed, and edited a short inspired by classic spaghetti westerns, blending that cinematic style with Edel’s Texas-rooted western aesthetic. The piece utilizes dynamic sound design and motion graphics to create a gritty yet refined tone that reflects the brand’s craftsmanship and individuality. The final cut ran as an ad campaign, serving as a bold visual statement that connected Edel’s heritage with a modern, cinematic edge.
Player Preferred
Golf Bags
Pins & Aces
For Pins and Aces’ Player Preferred golf bags, I conceptualized, filmed, and edited two promotional videos showcasing the product’s design and performance. The first video highlights the bag’s key features and various color options through dynamic camera work and motion graphics to emphasize quality and versatility. The second was created as a fast-paced “thumbstopper,” opening with a man kicking the bag directly into frame to reveal the new design, built around the “State of Change” hook to grab attention and drive engagement.
Center Shafted Array
Edel Golf
For Edel Golf’s Center Shafted Array release, I developed the full ad campaign from concept to completion. I created the campaign theme — “Find Your Center” — to highlight both the product’s precision and the player’s mindset. I handled all aspects of production, including conceptualizing the creative direction, filming, and editing the final ad. The result was a clean, focused campaign that reflected Edel’s craftsmanship and innovation while resonating with golfers seeking balance and control in their game.
Hunting Headcovers
Pins & Aces
For Pins and Aces’ Hunting Headcover Collection, I conceptualized a crossover promo blending golf and hunting into one cinematic sequence. The spot features a golfer launching a drive that’s dramatically shot out of the sky like a skeet target, a playful nod to the collection’s theme. I helped film and edited the piece, incorporating After Effects animation to enhance the visual storytelling and bring the concept to life with a polished, dynamic finish.
