Shot original film content for Dead Heat Supply Co., capturing the brand’s vintage-inspired aesthetic through 35mm and Super 8 visuals. Utilized Adobe Photoshop and Illustrator to design supporting graphics and layouts, then distributed the final creatives as targeted ads using Meta’s ad platform. This work highlights my ability to blend analog storytelling with digital tools for cohesive, eye-catching campaigns.
BRANDING BOARD
Jack utilizes Illustrator to craft Dead Heat Supply Co.'s branding, ensuring each design reflects the brand’s vintage-inspired aesthetic. He experiments with typography, layout, and custom illustrations to create logos that blend classic Americana with rugged, timeless appeal. Whether incorporating bold lettering, heritage-style badges, or subtle Western influences, he maintains a cohesive visual identity that aligns with Dead Heat’s mission. By carefully refining details like texture, spacing, and composition, Jack ensures every design feels authentic, durable, and true to the everyman spirit of the brand.
